About
I'm a creative director and marketer with over 15 years of experience in the advertising and tech industries. I've led social strategy and creative direction for the world's best brands.
As a teenager, I discovered my passion for design through online forums and, later, blogs and social networks. I am now excited to explore the opportunities of web3 and the democratisation of internet and finance. In short, I’ve been busy doing what I love – embracing the new while combining creativity, culture and tech.
I'm a born and bred Londoner, and I currently reside in the big smoke with my wife and two daughters.
Contact
Work Experience
Leading the global social and content strategy team, managing agencies, production partners and freelancers to produce best in class social content that drives growth. Helping accelerate the global adoption of crypto so that everyone can achieve financial freedom and inclusion.
Consulting for global brands to fast-growth companies on social strategy and creative direction. Shared keynotes on creative success on Instagram, Social commerce and web3 education for leadership offsites.
Leading the global social team and content strategy for Crypto.com's brand channels, marketing campaigns and branded content moments.
Notable projects worked on since joining: FIFA World Cup, UFC x Born Brave Series, Crypto.com Arena, Miami F1, 6th Anniversary and Oscar's Ukraine Donation campaign.
Clients: Schuh, Puma, Snug, Nourished, NIO Cocktails, Secret Cinema and Trusted House Sitters.
Clients worked on: Burberry, Farfetch, ASOS, Missguided, Boohoo, Gymshark
Products: Ads Manager App, Ads Animator, Story Templates
Clients: Nike - Football, Women's, Sportswear, Tennis (Court), Running
Soccer-Art (04-06), OleOle (06-08), WeAreSocial ('11), IU-HQ (11-13)
Writing
Alongside my good friend, Damola Timeyin, I have written a book called "How to Build It", published by Merky Books (an imprint of Penguin Random House run by Stormzy) that focuses on the lessons we have learned from building brands in the advertising industry.
Side Projects
I've photographed for a plethora of brands and publishers in the past decade: Nike, Levi's, Hypebeast, Highsnobiety, Bauer Media, Google, Prime Video
A lifestyle blog turned online magazine that I started in university which grew into a consultancy with a team of contributors from London. Clients: adidas, Nike running, P&O, Levi’s and more.
Features
Speedo's 2022 ad campaign to drive more people from South Asian communities to swim.
Speaking
Outside Voice is an annotated playlist series from Spotify Advertising celebrating and amplifying people of colour in the global creative industry.
Pep Talk is an event to share relatable, easy-to-process tips in conversation with inspiring creatives.
Volunteering
E-Commerce Jury
Creative Mentor Network was built on the belief that our industries should reflect the diversity of our society. They do this through mentorship programmes, recruitment and consultancy.
Intel Brief Jury